Learning "Black Hat"to protect your commissions

This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class. Dan will graduate from the Stanford Management Science & Engineering Masters program in June. 10

Perfect day for a little blogosphere controversy whipped up by TC. It makes for some great post-turkey debate. Running into irrelevant videos/Ads backfires! Viewers remember these and bad mouth the product, the movie, or the site in conversations. The videos are just the same apart from the product has no initial worth, just like taking a rock from the ground. It only has worth when people perceive it as so.10

This one is particularly low, but it?s one that many bloggers do. If you browse enough of the webmaster forums, you will find posts where users offer to comment on other people?s blogs. One simple way is to target other bloggers in a way that will get you noticed. This can involve instigating heated arguments in the comments of popular blogs; using your blog posts to critique well-read bloggers; or writing posts that single out other bloggers. It is possible to pay people to post comments on your blog and build up your community so that it looks like you are more popular than you are. Some people will even offer to comment on your blog for free if they?re bored.12

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